Legal
Privacy Policy
Effective Date: January 1, 2025 · Last Updated: March 20, 2026
NewKey.us ("we," "us," or "our") operates the website located at www.newkey.us (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our Site or use our services. By accessing or using the Site, you agree to the terms of this Privacy Policy.
1. Information We Collect
1.1 Account Information
When you create an account, we collect your email address and authentication credentials. We use Supabase as our authentication provider, which may store your email, hashed password, and OAuth tokens if you sign in via Google. We do not store your raw password.
1.2 Usage Data
We automatically collect certain information when you visit the Site, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This data is collected through Google Analytics (measurement ID: G-2NDP6KLSSY) and server logs.
1.3 User Preferences and Activity
When you use our services, we collect information about your interactions, including communities you follow, listings you favorite, price alert preferences, and search filters you apply. This data is stored to provide you with a personalized experience.
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain the Site and its features
- Authenticate your identity and manage your account
- Send you email notifications about price changes, new listings, and incentive updates for communities you follow (via our email provider, Resend)
- Analyze usage trends to improve the Site and user experience
- Respond to your inquiries and provide customer support
- Detect and prevent fraud, abuse, or security incidents
- Comply with legal obligations
We do not sell, rent, or share your personal information with third parties for marketing purposes.
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies for the following purposes:
- Essential Cookies: Required for authentication and session management (set by Supabase).
- Analytics Cookies: Used by Google Analytics to understand how visitors interact with the Site. These cookies collect information in an aggregated form.
You can control cookie preferences through your browser settings. Disabling essential cookies may prevent you from using certain features of the Site, such as signing in.
4. Email Communications
We use Resend as our transactional email service provider. We may send you emails for the following purposes:
- Account verification and password reset
- Price change alerts for listings you are tracking
- New listing notifications for communities you follow
- Builder incentive updates relevant to your preferences
You may opt out of non-essential email notifications at any time by adjusting your notification preferences in your account settings or by contacting us at info@newkey.us.
5. Third-Party Services
We integrate with the following third-party services:
- Supabase: Authentication and database hosting. Subject to Supabase's Privacy Policy.
- Google Analytics: Website analytics and usage tracking. Subject to Google's Privacy Policy.
- Google OAuth: Sign-in via Google account. Subject to Google's Privacy Policy.
- Resend: Email delivery. Subject to Resend's Privacy Policy.
6. Data Retention
We retain your personal information for as long as your account is active or as needed to provide you with our services. If you delete your account, we will remove your personal information within 30 days, except where retention is required by law or for legitimate business purposes such as fraud prevention.
7. Data Security
We implement industry-standard security measures to protect your personal information, including encrypted connections (TLS/SSL), secure authentication via Supabase, and access controls on our infrastructure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
8. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Object to or restrict certain processing of your data
- Data portability (receive your data in a structured format)
To exercise any of these rights, please contact us at info@newkey.us. We will respond to your request within 30 days.
9. California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). We do not sell your personal information. You may request disclosure of the categories and specific pieces of personal information we have collected, and you may request deletion of your personal information. To exercise these rights, contact us at info@newkey.us.
10. Children's Privacy
The Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will promptly delete it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last Updated" date above. Your continued use of the Site after such changes constitutes acceptance of the revised policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at: info@newkey.us